2533) Because I run two small businesses, I am subscribed to several marketing newsletters. If they are reputable and not just self-seeking, you will read that a person’s brand and reputation is vital.

This vitality is of far more value than trendy advertising and hacks.

If someone were to whisper your name and/or your brand, what do you think their minds are going to bring up? This question can help a small business owner build their brand on a firm foundation.

Ecclesiastes 7:1 tells us, a good name is better than precious ointment. A great value.

A good name isn’t something you can steal from others; it must be earned as a result of our actions each day. It isn’t easy. It isn’t fast. It’s hard work. Thinking through what might come to others’ minds when your name is brought up speaks volumes.